Meeting the Challenge
Inspiring and enabling thousands of visitors to Walk London, that’s the challenge Twentyfourten faced with this website funded by Transport for London. The brief was to develop an online platform to promote an impressive network of quality walking routes around the capital and to encourage London residents and visitors to the city to explore those seven strategic walks and promote interesting points of interest along the routes.
Twentyfourten first created an online identity for the initiative. The Interactive Walk Finder map feature was created using combined layers of Mapinfo geo-data and converting to Flash to create a user friendly interface where users can switch on and off layers of data such as Places of Interest, Tube Stations, Tube lines etc.
The walk London website has lots of sticky content that can keep the visitor on the site and entertained. Places of Interest all have video consoles that show interesting short movies clips and MP3s are available to download and listen to anytime.
User Generated Content
The site visitor can upload images to any Route Gallery and can leave Comments too. This helps give the website an active community feel. Any users who have completed any full Routes can even download a Completion Certificate with their name and date personalized into the PDF ‘on the fly’ that they can then print out.
Take a closer look: