Walk London

Meet­ing the Challenge

Inspir­ing and enabling thou­sands of vis­it­ors to Walk Lon­don, that’s the chal­lenge Twenty­four­ten faced with this web­site fun­ded by Trans­port for Lon­don. The brief was to develop an online plat­form to pro­mote an impress­ive net­work of qual­ity walk­ing routes around the cap­ital and to encour­age Lon­don res­id­ents and vis­it­ors to the city to explore those seven stra­tegic walks and pro­mote inter­est­ing points of interest along the routes.

Walk Finder

Twenty­four­ten first cre­ated an online iden­tity for the ini­ti­at­ive. The Inter­act­ive Walk Finder map fea­ture was cre­ated using com­bined lay­ers of Map­info geo-data and con­vert­ing to Flash to cre­ate a user friendly inter­face where users can switch on and off lay­ers of data such as Places of Interest, Tube Sta­tions, Tube lines etc.

Mul­ti­me­dia

The walk Lon­don web­site has lots of sticky con­tent that can keep the vis­itor on the site and enter­tained. Places of Interest all have video con­soles that show inter­est­ing short movies clips and MP3s are avail­able to down­load and listen to anytime.

User Gen­er­ated Content

The site vis­itor can upload images to any Route Gal­lery and can leave Com­ments too. This helps give the web­site an act­ive com­munity feel. Any users who have com­pleted any full Routes can even down­load a Com­ple­tion Cer­ti­fic­ate with their name and date per­son­al­ized into the PDF ‘on the fly’ that they can then print out.

Take a closer look:
www.walklondon.org.uk