Walk 21

March 4, 2012

Post image for Walk 21

Pro­mo­tions

Walk 21 Cor­fer­ences are pro­moted on the web­site, a Polar­oid style gal­lery links through to Con­fer­ence pages with doc­u­ment down­loads, con­fer­ence inform­a­tion and video.

Sec­tion Styling

Areas of the web­site are given their own recog­nis­able iden­tit­ies. Not repeat­ing lay­outs of course means more effort, more time to cre­ate — but it’s been proved that users remem­ber the par­tic­u­lar lay­out of a page they were inter­ested in, and when look­ing again later for that inform­a­tion they remem­ber the lay­out and can quickly click through sec­tions until they find the lay­out style they remem­ber and then the par­tic­u­lar page.

If all your pages fol­low the same lay­out that runs the risk of get­ting really dull for the user. Twenty­four­ten try as much as pos­sible to vary lay­outs, keep­ing same page con­tent types con­sist­ent and other pages types dif­fer­ent again, this can really make the dif­fer­ence between your vis­itor look­ing around your site for longer or quickly hit­ting the back button.

Take a closer look:
www.walk21.com

Article by Simon Knight


Simon Knight is Art Director at Twentyfourten Ltd. A Web Designer since the late nineties he has survived framesets, tables, ticker banners, Flash splash pages and spinning e-Mail '@' symbols - though he dearly misses the 'clunk-clunk-weeeeee-clang-clang' whine of a 56K dial-up connection.


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