Walk 21 Corferences are promoted on the website, a Polaroid style gallery links through to Conference pages with document downloads, conference information and video.
Areas of the website are given their own recognisable identities. Not repeating layouts of course means more effort, more time to create — but it’s been proved that users remember the particular layout of a page they were interested in, and when looking again later for that information they remember the layout and can quickly click through sections until they find the layout style they remember and then the particular page.
If all your pages follow the same layout that runs the risk of getting really dull for the user. Twentyfourten try as much as possible to vary layouts, keeping same page content types consistent and other pages types different again, this can really make the difference between your visitor looking around your site for longer or quickly hitting the back button.
Take a closer look: