User differentiation and recognition
“I would always be willing to provide references for Twentyfourten — they’ve always done excellent work for us.”
Vincent Paul Wilton
VPW Systems (UK) Ltd
VPW Systems (UK) Ltd. asked Twentyfourten to translate their branding from existing print tie-ins and concept work into a strong online presence with a core message that made it clear VPW completely understood that “not all customers are the same.”
Twentyfourten helped VPW with the hierarchy and organisation of the site but VPW already had in place the concept for the “Mary, Dan and Bob” — illustrated characters who were to represent broadly the various types of customer, each with their varying needs.
The V-Man is another easily recognisable illustrated character. Always visible within the site header, he is a “Super-Hero” who is there to support vistors, he points the way to useful information and is the “go-to guy” if you find yourself having IT trouble.
With so many Products and Services available, VPW don’t expect visitors to know about all of them, so along with well structured A to Z listings and category pages, VPW use graphical promos throughout the site to act as small eye-catching adverts for each Service.
VPW now have a website that gives visitors a clear and easy way to navigate the many different Services and Products on offer. More than adept at handling and manipulating HTML for themselves, VPW now have more than a dozen different page layouts provided to them by Twentyfourten, variety of layout helps to keep things interesting throughout the site.
Take a closer look: