VPW Systems (UK) Ltd.

User dif­fer­en­ti­ation and recognition

“I would always be will­ing to provide ref­er­ences for Twenty­four­ten — they’ve always done excel­lent work for us.”
Vin­cent Paul Wilton
­VPW Sys­tems (UK) Ltd

VPW Sys­tems (UK) Ltd. asked Twenty­four­ten to trans­late their brand­ing from exist­ing print tie-ins and concept work into a strong online pres­ence with a core mes­sage that made it clear VPW com­pletely under­stood that “not all cus­tom­ers are the same.”

Twenty­four­ten helped VPW with the hier­archy and organ­isa­tion of the site but VPW already had in place the concept for the “Mary, Dan and Bob” — illus­trated char­ac­ters who were to rep­res­ent broadly the vari­ous types of cus­tomer, each with their vary­ing needs.

The V-Man is another eas­ily recog­nis­able illus­trated char­ac­ter. Always vis­ible within the site header, he is a “Super-Hero” who is there to sup­port vis­tors, he points the way to use­ful inform­a­tion and is the “go-to guy” if you find your­self hav­ing IT trouble.

Cross Pro­mo­tion

With so many Products and Ser­vices avail­able, VPW don’t expect vis­it­ors to know about all of them, so along with well struc­tured A to Z list­ings and cat­egory pages, VPW use graph­ical promos through­out the site to act as small eye-catching adverts for each Service.

Var­ied Design

VPW now have a web­site that gives vis­i­tors a clear and easy way to nav­i­gate the many dif­fer­ent Ser­vices and Prod­ucts on offer. More than adept at hand­ling and manip­u­lat­ing HTML for them­selves, VPW now have more than a dozen dif­fer­ent page lay­outs provided to them by Twenty­four­ten, vari­ety of lay­out helps to keep things inter­est­ing through­out the site.

Take a closer look:
http://www.vpwsys.net