Newsletter Campaigns getting great results

April 18, 2012

Walk4Life Newsletter screenshot

Effect­ive E-Mail Marketing

“Walk4Life’s News­let­ters are being her­al­ded as a great suc­cess, with 100% bet­ter than industry aver­age open/click through rates”

Twenty­four­ten have been help­ing Walk4Life to get their News­let­ter Cam­paigns out to Sub­scribers by provid­ing bespoke designed HTML News­let­ter templates.

The suc­cess for the bet­ter than expec­ted Cam­paign res­ults can’t be taken solely by our beau­ti­fully designed tem­plates, although we’re sure they def­in­itely play a sig­ni­fic­ant part in how recip­i­ents inter­act with the News­let­ter and want to click attract­ive promos and teaser text.

The News­let­ters are sent via Online E-Mail Mar­ket­ing Solu­tion — MailChimp which helps you com­pose news­let­ters, share them on social net­works, integ­rate with ser­vices you already use, and track your results.

MailChimp ReportsThe unbe­liev­ably good Report­ing tools let you know exactly what hap­pens to those emails once you’ve clicked the ‘send’ but­ton and the auto­mated List Man­ager handles all your ‘unsub­scribe’ require­ments and a ‘News­let­ter’ sign-up wid­get on your web­site can add names dir­ectly to your list!

What’s great is that MailChimp is free to use, if you have a Mail­ing list of less than 2000 names you can send out up to 12000 emails a month without charge, if your Mail­ing list exceeds 2000 then it becomes a paid ser­vice where you can buy cred­its on a ‘Pay as you Go’ basis.

If you would like Twenty­four­ten to cre­ate bespoke designed HTML email tem­plates for you to use within your E-Mail Mar­ket­ing Solu­tion Cam­paigns — just get in touch!

Walk4Life Newsletter screenshot

Article by Simon Knight


Simon Knight is Art Director at Twentyfourten Ltd. A Web Designer since the late nineties he has survived framesets, tables, ticker banners, Flash splash pages and spinning e-Mail '@' symbols - though he dearly misses the 'clunk-clunk-weeeeee-clang-clang' whine of a 56K dial-up connection.


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