New homepage design for Walk4Life

Open­ing out boxes and giv­ing text the room to breathe really helps to com­pli­ment the web­sites message.

Twenty­four­ten were asked recently to redesign the homepage for the pop­u­lar walk­ing web­site Walk4Life.

Walk4Life had launched their web­site in 2010, but as often hap­pens over time, adjust­ments and announce­ment promos had meant that the homepage had become cluttered, a little messy and the essence of the sites ‘imme­di­ate mes­sage’ had become some­what lost.

Walk Eng­land who pro­duce the Walk4Life web­site are great com­mu­nic­a­tions and mar­ket­ing spe­cial­ists and hav­ing recog­nised the issues came to Twenty­four­ten to see what could be put right by a homepage redesign.

• Twenty­four­ten made the strap­line a large invit­a­tion to join in and engage with the site by search­ing for a walk straight away.
• Strongly col­oured title tabs gave columns a means by which to dif­fer­en­ti­ate the sep­ar­ate types of inform­a­tion being com­mu­nic­ated to the visitor.
• White-space becomes very import­ant, clos­ing in boxes and columns with out­lines and bor­ders some­how took away the spirit of space, free­dom and clear think­ing that are syn­onym­ous with walk­ing in the great out­doors. Open­ing out boxes and giv­ing text the room to breathe really helps to com­pli­ment the web­sites message.

Walk4Life were very pleased with the results:

Visit the Walk4Life homepage.