Opening out boxes and giving text the room to breathe really helps to compliment the websites message.
Twentyfourten were asked recently to redesign the homepage for the popular walking website Walk4Life.
Walk4Life had launched their website in 2010, but as often happens over time, adjustments and announcement promos had meant that the homepage had become cluttered, a little messy and the essence of the sites ‘immediate message’ had become somewhat lost.
Walk England who produce the Walk4Life website are great communications and marketing specialists and having recognised the issues came to Twentyfourten to see what could be put right by a homepage redesign.
- Twentyfourten made the strapline a large invitation to join in and engage with the site by searching for a walk straight away.
- Strongly coloured title tabs gave columns a means by which to differentiate the separate types of information being communicated to the visitor.
- White-space becomes very important, closing in boxes and columns with outlines and borders somehow took away the spirit of space, freedom and clear thinking that are synonymous with walking in the great outdoors. Opening out boxes and giving text the room to breathe really helps to compliment the websites message.
Walk4Life were very pleased with the results:
Visit the Walk4Life homepage.