Strategies to reach the top
No-one wants to write content or upload product information for a website that doesn’t get well ranked in Search Engine Results Pages (SERPs), we’ll show you how we reach the top of Google and how we can do it for you.
Example: Here are some tips to show how to rank at the top of Google for the search term “Help with SEO”
(google.co.uk — ‘pages from the UK’)
SEO is the bridge between your website content and the potential visitor. You should never write an article, create a page or launch a product and just hope for the best.
You need to choose carefully the keywords that you think a visitor will be using to search for content that matches the type of content you have created.
Don’t just presume that the obvious keywords are the best choice for getting visitors to your site, if the keywords you are thinking of using are too obvious you will find that there is massive competition for those keywords from other websites with similar content.
Use Google AdWords to evaluate how many monthly searches are made for certain words. Also, Google AdWords will tell you the strength of competition for those keywords.
SEO Services — 74,000 monthly UK searches, competition HIGH
Help with SEO — 3,000 monthly UK searches, competition MEDIUM
So faced with high competition for SEO services are we right to decide that they are the keywords we want to target? Are those keywords the best option for the most traffic making it’s way to our site? The lure of so many potential visitors coming our way is definitely appealing.
However, is it realistic with only ten results available per page in Google search results that we are going to beat off all existing, well established competition and rank on the first page of Google for SEO Services? The link to our site being a result on page 2, 12 or 22 won’t see us get much of a share of those 74,000 searches, how many potential visitors will click on our link if we aren’t at the top of Google and on page one? Probably none.
3,000 searches compared to 74,000 is a lot less potential visitors for Help with SEO, but AdWords told us the competition was only medium for the search term. 3,000 seems a better target than the zero visitors we could very easily end up with by using SEO Services.
So we title our web page with our chosen keywords, we use our keywords in our headings, our content is using our keywords but doesn’t feel keyword stuffed and remains natural — and what do you know? We’re now at the top of Google in the UK for Help with SEO.
Hey, I’m an SEO Expert!
Don’t get too excited yet, we’ve shown you how to get to page one, but on page one of Google you still have nine other results vying for the visitors ‘Click Through’.
What if they NEVER pick our link to click on? That could quite easily be the case, so let’s put down our rabbits foot and lucky charms, stop saying “please pick me, please pick me, please pick me…” and let’s do something about it.
Converting Click Through
In a Google search engine result, below the title and URL is a ‘snippit’ or a brief description. Google can take a section directly from your webpage and use it as a ‘snippit’ but that’s not always ideal, not the perfect ‘teaser’ that we need to entice the potential visitor to click our link and not one of the others in the search results page.
The best option is to supply Google with a ‘meta description’ to use as it’s ‘snippit’ text for your result entry, this description text does not show directly within your page and is instead a coded message that Google looks for and uses if it is present.
A well written ‘meta description’ which doesn’t get too spammy, yet entices is exactly what you are looking for in trying to make sure the potential visitor converts into a site visitor.
That’s great — but I need some help implementing this
No problem, we’ve not covered everything there is to know about SEO in a single article, just offered some keyword advice — get in touch with us about managing your SEO and discussing what you’d like to try and achieve.
It’s also fair to say, that control of your websites; titles, tags and meta description down to individual page level might be outside of your present websites technical abilities.
You might be using a bespoke CMS that is getting pretty old now and wasn’t created with the level of SEO control described within this article, and it might be worth looking at options that can empower you with better SEO control for yourself.
We’d recommend WordPress as a CMS, and the brilliant Thesis Theme as it’s perfect partner with it’s built in SEO control.
Our WordPress customisation services offer affordable web design at very competitive entry prices. Find out more in our How much does a website cost article.