“Getting to know you”

Key Stages of a Web Pro­ject :1

There are a lot of ques­tions and a lot of
get­ting to know you before we get down to
plan­ning how to pro­ceed with that bril­liant new
website!

Our work always begins by listen­ing. We listen care­fully to how your busi­ness works, who your cus­tom­ers are and what your goals and expect­a­tions are for your website.

Con­sulta­tion

All our pro­jects begin with a FREE no oblig­a­tion con­sulta­tion, once a cli­ent has con­tac­ted us regard­ing a web­site pro­ject, we hold a meet­ing with the cli­ent and start the “Get­ting to Know You” (and your pro­ject) stage as early as possible.

If a ’round the table’ meet­ing is imprac­tical we can have a con­ver­sa­tion over the phone or keep dia­logue to email dis­cus­sions, it’s com­pletely up to you what is most convenient.

We dis­cuss with the cli­ent the idea behind the web­site, the basic require­ments for the web­site, time frame and budget.

The Quote

We will quickly then provide back a formal detailed quote to the cli­ent. Our 10 years exper­i­ence in the busi­ness gives us a great advant­age over other web design com­pan­ies; we’ve prob­ably done some­thing sim­ilar for another cli­ent, or we’ve worked on a pro­ject that has sim­ilar aspects to it. This prac­tical exper­i­ence means we know how long some­thing should take, and what’s involved.

You can be assured our quote will be extremely com­pet­it­ive and will clearly break down costs against; Any Pro­ject asset costs (Stock Pho­to­graphy, Host­ing etc), Design Time, Devel­op­ment Time and Pro­ject Management.

Inform­a­tion Gathering

Once a pro­jects costs have been agreed, the first step towards pro­du­cing a suc­cess­ful web site is to gather in very detailed inform­a­tion. This ini­tial step could be con­sidered the most import­ant one, it involves Twenty­four­ten get­ting a good under­stand­ing of who our cli­ent is as a com­pany or organisation.

As a cli­ent, be pre­pared to be asked a lot of ques­tions early on. These ques­tions might be asked dur­ing an ini­tial Pro­ject Kick Off meet­ing, or over the tele­phone or by email, whatever is con­veni­ent and suits you best — we just need to get a thor­ough under­stand­ing of the pro­ject require­ments, the bet­ter we under­stand a pro­ject dur­ing this Key Stage the clearer the dir­ec­tion will be out­lined in our “Per­fect Plan­ning” stage.

The basics we always need to know

Here are the ques­tions we’ll be ask­ing — the vital inform­a­tion which will inform the whole pro­cess and ensure it’s success:

• Pur­pose
  What is the pur­pose of the site?
  Do you want to provide inform­a­tion, pro­mote a ser­vice, sell a product… ?
• Goals
  What do you hope to accom­plish by build­ing the web­site?
  Is it to increase turnover with bet­ter sales? Is it to share inform­a­tion?
  How will you meas­ure the site’s suc­cess at ful­filling it’s goals?
• Tar­get Audi­ence
  Is there a spe­cific group of people that will help you reach your goals?
  What can you tell us about your cli­ents or customers?
• Con­tent
  What kind of inform­a­tion will the tar­get audi­ence be look­ing for on your site?
  How will the audi­ence inter­act with that con­tent? Do they read it? Help to cre­ate it them­selves? Down­load it? Watch it? Do they pay for anything?

Tell us about the competition

There is of course a big focus on you and your web­sites audi­ence from Twenty­four­ten, but we want to know about the com­pet­it­ors in your mar­ket­place too:

• “what are they doing well”? — so that we can take inspir­a­tion and also importantly ..
• ’”what are they doing wrong”? — let’s learn from other peoples mis­takes, so we don’t repeat them.

Makeovers / Redesigns

If you have an exist­ing web­site, we like to know why you want to move away from how that might look, we want to under­stand how it might be let­ting you down and we need to know how you want to come across and be per­ceived online.

It’s not unusual be asked to makeover or redesign a web­site, it’s not always a sign of fail­ure on the part of the web com­pany that you might have used ini­tially, com­pan­ies and organ­isa­tions re-evaluate how they look to their audi­ence all the time, and often a shift in a ‘look and feel’ is neces­sary to reflect that new you!

The Next Key Stage

Okay, so we’ve gathered a lot of inform­a­tion so far, hope­fully it reminds you as a com­pany or organ­isa­tion why you wanted a new web­site in the first place and we are gen­er­at­ing some excite­ment for the pro­ject! Let’s move on to the next Key Stage …