Designing a website
Key Stages of a Web Project: 3
“The Design Stage”
With all our information gathered up
during the “Getting to Know You” stage,
whipped into shape and organised within the
“Perfect Planning” stage, now it’s time to start
designing a website with a great look and feel.
Good design is good business, and a design isn’t finished until
somebody is using it.
Why Design Matters
Design is such an important factor for your website. Perceived Quality plays a key role; if your website’s design isn’t deemed to ‘fit the bill’ by it’s visitors then your business or organisation’s suitability will in turn be questioned. Your business and how it looks online are inextricably linked. It’s really easy for a visitor to hit the ‘back’ button and return to their search results — often without even bothering to read any of your content.
Visitors only want to deal with a business or organisation that they feel they can trust. For example, we can’t expect a visitor to engage with an e-Commerce website and enter their credit card details if the website’s ‘look and feel’ doesn’t give off the necessary confidence professionalism and trust.
Because The Design Stage is so important, Twentyfourten will arrange a dedicated ‘Design Meeting’ to discuss the subject with our client. As with the “Getting to Know You” stage, whether there is a ’round the table’ meeting or telephone conversation or email dialogue, it’s whatever suits you best and is most convenient, Twentyfourten are in their now familiar “Information Gathering” mode and are looking for the answers to some important questions!
The Basic Design Questionnaire
When establishing the appropriate ‘look and feel’ that your website will take — here’s some of the questions that we often ask:
Does your company/organisation have an existing brand in place?
Should your website tie-in to the style of existing promotional materials/campaigns?
Do you use a slogan or strapline to sum up your company/message?
What reaction do you want your audience to have when visiting your website?
What websites do you particularly like? (Please give URL’s and reasons).
Are there elements of other websites that you could see working well for your site?
Do you know the demographics (Age, sex etc.) of your audience?
Do you have specific images that you want to incorporate into the design of the website? Do you need Stock Photography to compliment your website?
What one thing above all others do you want your visitors to do?
E.g. Make contact? Join a mailing list / data capture? Make a purchase?
Before we build any HTML or start putting together any pages of your website, we will first show you mockups of a homepage and a subpage. These layouts and designs are based on the information gathered during the Design Meeting.
Often these mockups are OK’d by a client first time, or sometimes there may be some fine tuning and amended versions are resupplied before a design sign-off has been agreed.
The Next Key Stage
With the Design Stage signed off the Development Stage will follow. Let’s move on to that next Key Stage …
Get a Quote from Twentyfourten
Download our Project Questionnaire Sheet | Download (.doc 93kB)